Start
Tracking
DESIGNED FOR
HelpMe Feed Foundation
ROLE
- UX/UI Design
- It’s Nice That
- AIGA
- Fonts In Use
- The Dieline
DATE
Dec 2023
01. SUMMARY
HelpMe Feed Foundation aims to enhance
maternal and infant health by offering personalised
breastfeeding support through their app.
To enhance their service, HelpMe Feed plans to introduce a
tracking feature for monitoring babies' feeding and progress,
accessible to both parents and health professionals.
SERVICES
• Competitor Analysis
• User Interface design
• Wireframing
• Iterative design
DELIVERABLES
• Personas
• Journey Map
• Wireframes
• High-fidelity Prototype
OUTCOME
Clean, color-coded interactive prototype designed for overwhelmed, tired new parents.
Contact
email@domain.com
000-000-000
02. PROBLEM
Overwhelmed mothers lack a reliable tool
to accurately track their baby’s feeding and progress.
3 growth pillars that need to be measured using the new feature
Overwhelming Motherhood
From sleep deprivation to the demands of breastfeeding, motherhood can be stressful and challenging. Recording accurate data becomes even more difficult when mothers are mentally and physically fatigued.
How might we
simplify the process for tired parents to accurately track baby feeding and progress?
03. SOLUTION
Simplified tracking features,
color-coded for effortless use by
exhausted parents
Simplified Homepage
Parents are greeted with a motivational quote, inspiring their journey into motherhood.
Key data like last feed, diaper change, and wake-up times are prominently displayed for easy access.
Tracker functions feature clear icons and vibrant colors for enhanced visibility. Text labels under each button facilitate translation for a global audience.
Summary
A large, intuitive play button centrally located for timer control. Users appreciated the feature of the middle button controlling both sides
Switch between different feeding modes with ease.
Feed
A large, intuitive play button centrally located for timer control. Users appreciated the feature of the middle button controlling both sides
Switch between different feeding modes with ease using the tabs.
Pump
A large, intuitive play button centrally located for timer control. Users appreciated the feature of the middle button controlling both sides
Switch between different feeding modes with ease.
Diapers
Record baby's diapers with ease via a parent-preferred clean interface with simple icons and text labels.
Add notes for extra details as required.
Sleep
Track baby's sleep patterns effortlessly with a comprehensive interface that includes timer functionality, manual entry options, and note-taking capabilities
04. OUTCOME
Interact with the prototype below