Jessica Xiaojia Lin

ADVENTURIA

Tool for Tailored Travel: Meeting Diverse Needs with Efficient Routes

Start

Planning

DESIGNED FOR

UXCEL Design Contest 2023

ROLE

  • UX/UI Design

DATE

DEC 2023

DATE

Dec 2023

01. SUMMARY


This project was submitted for UXCEL Design Contest 2023:


Design a search and booking experience to help people

easily discover holiday-related events and experiences

in their location of choice.

SERVICES

Competitor Analysis

User Interface design

Wireframing



DELIVERABLES

Personas

Journey Map

Wireframes

High-fidelity Prototype

OUTCOME

Top 30 of 150 submissions

Contact

email@domain.com

000-000-000


— Instagram

— Twitter

— Facebook

02. PROBLEM


There's a growing interest in traveling to secluded locations,

yet the current market lacks tools to assist travelers in planning

and optimizing their trips effectively.


42% of Australians prefer domestic holidays, with most favoring nature (64%), coast (59%), and exploring secluded locations (54%).


– Nielsen Consumer and Media View

June 2023



A market gap for

travel optimization


Mainstream holiday planning apps prioritize itinerary planning but lack route optimization tools.


Travelers are left to manually map routes, which is overwhelming and inefficient.


While existing route optimization tools cater to freight delivery, there's an opportunity to streamline and automate route mapping for travelers.




Challenges with integrating event bookings into itineraries


Event booking apps excel at finding and reserving events, but they frequently lack seamless integration with user-friendly itineraries.


Consequently, users must manually transfer event details, which is time-consuming and error-prone.




How might we

cater to travelers' varied needs and interests while generating efficient travel routes?

03. SOLUTION

A web-based travel planner that generates

personalized suggestions for events and destinations,

creates itineraries, and optimizes routes.

Optimize Route

The optimized route feature arranges stops for maximum time efficiency, elevating the enjoyment of planned activities.


It also adjusts for road conditions, avoiding high-risk areas in wet weather for safety. Users can download the route map for offline access.


Personalized Recommendations

Personalized recommendations, factoring in location, time constraints, and individual tastes, ensure users discover relevant events and destinations, enriching their travel experience.

Generate Itinerary

Users can generate their itinerary and populate it with selected events and destinations for a quick and tailored travel plan

Bookmark

Users can create a personalized database of favorite sites and attractions for easy access and future reference.

04. OUTCOME




Interact with the prototype below